ICIF AS PROTAGONIST AT THE EXPO MILANO 2015 IN ITALY

The combination of the Italian cuisine and products to be protagonist at Expo

Thanks to the international relations developed in over 24 years, ICIF offered its expertise as management partner the Food & Beverage area of Expo Milan 2015, serving five important countries: Angola, Argentina, Bahrain, Israel, and Mexico.
That represented the prestige that the Institute boasts worldwide as an educational center of excellence for the Italian food and wine culture. On this basis and due to the opportunities arising from the participation at the Expo Milan 2015, a new project has been born. The aim is to enhance the Italian products, brands, and culture in a unique manner.
The Expo Milan 2015 has been a six months’ period rich in opportunities to increase to ICIF’s visibility and strengthen the international relations through ideas and events organized and promoted together with the institutions of the hosting countries.

The willingness of the Nations to choose ICIF for leading partner, was a result of a shared project, which provided for each pavilion a tailor-made strategy.

The precious collaboration with the Uvet Group, the Italian leader in tourism with over 65 years of experience and having achieved expertise and prestige in previous Expos, allowed ICIF to face this new challenge with the ambition to be a worldwide ambassador of the best Italian values.

TOGETHER FOR THE EXPO